Yahoo teams up with ad powerhouse WPP Group

RSS Feed: The Social
Category: Blog Digest ; IT Industry
Tag: Yahoo
Publish: 7months ago (2008-05-21 15:12:48)
Click: 24

Yahoo announced Friday that it has formed a partnership with three subsidiaries of advertising giant WPP: GroupM, 24/7 Real Media and WPP Digital. Through the deal, WPP agencies will have access to Yahoo-served ad space and work closely with the Right Media ad exchange, in which Yahoo was a major investor ...

Read Original Text: http://news.cnet.com/8301-13577_3-9945768-...&subj=TheSocial


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